YOUR LOGO Should be A reflection of your brand, suitable for your audience and grab their attention.
KEEP IT SIMPLE and original. Don’t give in to the cliches of the Industry that you're in. Just because you're a makeup artist doesn’t mean you have to have makeup brushes in your logo. Avoid being generic, you want your logo to be simple (printable), timeless and always remembered.
AVOID hard to read fonts, heavy shadowing and glow effects. Your logo should be SCALABLE, it should be able to be scaled down or up and still look good.
DO NOT COPY OTHER DESIGNERS WORK, theres a fine line between inspiration and plagiarism.
There are several logo types and each one plays a huge role in branding.
Your main logo should be created with inverted colors (black & white) so that it can be used on light or dark backgrounds
Your logo design should include a favicon (website icon)
Your logo design should come with a secondary logo, a more simpler version of your primary logo
These are just a few logo types and depending on the client they might not want them all but as a designer you should understand the importance of different logo types and cater to your clients needs.
When the work is complete the client should be receiving roughly 20-30 files (give or take).
PNG (transparent file)
JPG file – compressed file size when smaller uploads are needed
SVG file – scalable vector file
PDF file – editable file
EPS file – this file is needed for printing
There are so many other elements to logo designs these are just a few, so take into consideration when you're paying someone $10 vs $200 to design a logo for you.
