Capturing The Essence of Your Brand
So What is Brand Photography?
Brand Photography consists of professional images that represent your business. These photos can be of you, your team, your products, your space and anything around you that represents the uniqueness of your business. Your branding photos make your brand more relatable, they help your target audience envision what working with you would be like and feel like.
Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry.
"As a business owner, I never realized how important it was to have professional brand photos until I started working with clients and seeing how poor quality photos were affecting their marketing designs."
Nicole Smith
BRAND DESIGNER & PHOTOGRAPHER
When is it time to invest in brand photography?
The good news is that no matter what stage you’re at in your business, professional photos can help you take your brand to the next level. I’ve had clients who are just getting started opening their business and they want to make a bold entrance with strong imagery. I have other brands I’ve worked with that have 15 years of experience but their business feels stale so they update their brand images and rebrand their marketing strategies.
Here are a few instances where brand photography is the right next step:
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Launching a website
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Launching a course or offering
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Re-branding. New messaging or new positioning
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Physical transformation—new you, new space
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News press and publicity opportunities (conferences, podcasts, TV)